Forest Holiday Homes – Ekaant

Lot has changed over last 20 years in terms of crowd in the cities and in surrounding areas. People used to go to the nearby hill stations to spend their weekend peacefully. That is no longer possible; those places which we used to visit on weekends have become more crowded than the cities. There are still people out there who want to spend a peaceful weekend after 5 days of tiring work. Does the place of their dream really exist?

The answer is Forest Holiday Homes.

One of the most wonderful things about forest holidays is that they are wrapped in tradition. In lands full of simple cabins, ancient walking trails, foraging, remote villages and hidden lakes, there are lots of reasons to hug trees.

Imagine yourself in a Forest Holidays cabin; your sanctuary in the forest. The first rays of the sun falling on you through a small space of your window, birdsong carried on the breeze, absolute peace in the cool morning. You have a luxury of time, space and tranquillity, to relax, recharge and rediscover, to reconnect with an age when life was simpler and fun.

From the above description if you have made up your mind that this is where you would like to spend most of your holidays then you have made a right decision. You must now be wondering – Does such a place exist? If so, where?

The answer to your dreamland is Ekaant – an Eternal Solitude.


The place is spread over landscape of 21 acres in true paradise land of Guhagar in Konkan, right into the arms of Mother Nature. At Ekaant, you will be living in a habitat which is blessed with inherent unique bio diversity. Ekaant is surrounded by green forests, lovely river-sides, lakes, farm lands giving you the rich feel of living close to countryside.

Homes at Ekaant are designed and developed in a way assuring the Eco-Friendly construction. At Ekaant you never lose your connect with Mother Nature.

A top view of your dream Holiday Home

The place gives you more than you can think of. As mentioned above the place gives you best scenic beauty and along with that you will also be part of huge Spiritual Centre which is planned there and starting very soon.

The place will not only be refreshing your mind but also your soul where you explore and develop your spirituality. It will provide a variety of experiences for individuals and groups, including directed, guided retreats and preached retreats, days of reflections, programs and workshops and other creative opportunities with gifted national and local presenters.

If this is a place where you want to spend your holidays with your family and you want to know more about the project then you can visit –

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Virtual Reality –Next big thing in Real Estate Sales

The digital evolution of the past two decades dramatically changed the way we do business. Speaking of reality business, digital pictures and sharing of the same over internet changed the way we used to showcase our properties in the 90s. It became better and better with higher resolutions, better ways of sharing them quickly, putting them across the clients using internet and social media.

Then came the virtual tours which could not only showcase the properties in a complete 360 degree but the potential customers could interact with it.

The open house or visiting the property was not the only way to show your property. With virtual tours the potential buyers can view multiple homes without leaving his house. The salesman of a builder can take the buyer on a virtual tour without leaving his desk.

Virtual tours have been around for some time now. Builders and property marketers have used them for some of the properties if not all. Below are some of the findings from various studies on the benefits of using a virtual tour in real estate,

 40% of prospective buyers find virtual video tours to be very useful to make an informed


 Real estate listings with virtual tours receive 403% more inquiries than those which do not include video

 73% of homeowners would be more likely to list with a realtor who uses virtual tours to market their home

 Real estate virtual tours can reach prospective buyers and customers 24 hours a day, seven days a week from any computer.

What has really stopped many of the builders and brokers from using these tours for all their projects are the high costs associated with creating these tours as well as lack of technical skills required for hosting such tours on their own websites.


The next big thing that we think is going to revolutionize how builders and property owners will sale and market their properties is Virtual Reality. Imagine the following scenario,

Ajit one of the leading salesmen of a builder is visiting a high profile customer. The customer is an HNI and is an extremely busy person. Ajit does not have enough time to drive along with him to 10 different properties. He is carrying all the brochures and digital images on his computer. After showcasing all the properties, the customer could still not make up his mind. Worse could be that there is mis-selling that could have happened when the customer short-listed 5 properties for site visits.

Another customer of Ajit is from Mumbai and is interested to buy a property for investment in Pune. Ajit has a limited time to convince the client of some of the best projects without actually visiting the site.


How can technology help Ajit showcase all his properties in the best possible manner, impress the client and win his trust?

That is where the mix of Virtual Tours and Virtual Reality can significantly help Ajit make the sale happen. Ajit opens his laptop and first he showcases the Virtual Tour of all the properties. At the same time, he inserts his phone in a Virtual Reality Headset and asks the customer to wear the headset.

Customer has now been teleported to the property which is hundreds of miles away from him. He can visit the hallway, bedrooms, kitchen, look at surrounding areas and more while still sitting on his sofa. He can get the views from the balcony of the proposed flat as if he is standing in the balcony and not merely on a computer screen.

Virtual Reality is the next best thing that can happen in the real estate sector for better sales and marketing of the properties to potential buyers.

With the advent of technology and mainstream acceptance, many realtors and technology firms see VR tools becoming key sales tools.

Virtual Reality cannot replace a salesman. But it can surely help the salesman, brokers and builders in selling it quickly.

Success comes when you are ahead of others and time. We are creating virtual tours for builders. So if anyone looking to create a virtual tour for their properties, we are just a comment away.


Forest Holiday Homes – How to attract people

The city is crowded, even the hill stations are not the place for peace on weekends. After 5 days of tiring work you need some peace for sure. Does the place of your dream really exist?

Hill stations are no longer places to relax for weekend; they are more crowded than the city. But there are people out there who want to spend a peaceful day. The one place to be is Forest Holiday Homes.


One of the most wonderful things about forest holidays is that they are wrapped in tradition. In lands full of simple cabins, ancient walking trails, foraging, remote villages and hidden lakes, there are lots of reasons to hug trees.

So the people who are selling such places have hit a bull’s eye. They are selling the right thing. Now they have to sell it in right way.

In this article I am not covering Forest holiday Homes, this is more about attracting people to the place as a sales and marketing team.

The most important thing for this campaign as in any other campaign is to reach the right set of people. Once you reach them it is very important to capture or grab their attention immediately. You must be reaching them your through your website or brochure and how you present you ideas is what the game is all about.

The most important thing is your headlines; second the picture and third photo caption and then the sub heads and finally the rest of the text. So if you have not designed the campaign keeping the above sequence in mind then revisit. The headlines and image does half of your sales job.

The headline should showcase a benefit or promise. I was to this beautiful place, Coorg, with my friends and this is how one of them described a house on hill – “You can’t help but fall in love with the house at the hilltop.” Headlines like these give a direct message – this is the place you want to be. So if you selling a forest holiday home, you have to come up with a line that makes the reader to be at that place. The images and quotes should be such that reader should be able to image themselves in the place in real.

You need to help them picture their holiday. The debate has always been there if words or picture has more effect on the buyer. The jury is divided but I think for the Holiday Homes images win the battle. Always add captions to your photos. They will, as hinted earlier, have much higher levels of readership than your main body of text.

The other important point to attract people is to present things to them how they would like to see it rather than how you would like to have them. If you are writing out a mailing campaign them you have to understand there are 3 types of readers in the market. The “Yes” reader – is interested in everything that is good and of their interest. The “No” reader – you will never be able to convince them that what you are selling to them is good for them. They will have preconceived notion, you are overpriced. Then there are “Maybe” reader – they are not sure about the thing. They don’t know if they want a Forest Holiday home or not. Your campaign/mail should be designed to give them enough reasons to go with you.

The things that have I have mentioned are very basics. The point is we usually don’t design a campaign for marketing Holiday homes keeping these points in minds.

Marketing Mix

Marketing Mix,  a term coined by Neil Borden, are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from its competitors.

To better understand this term let us first get to most basic definition of marketing – Putting the right product in the right place, at the right price, at the right time. This is what marketing mix is, its forms the 4 P’s of marketing.

If you are into marketing you just need to create a product that a particular group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy.

Easier said than done! It requires lot of effort to find out what people exactly want as everyone has a different taste so you need to come up with something which masses will go after. Then where those set of people will be going is another hurdle in the path. Then you need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time.

As a marketer if you plan to launch premium high budget apartments in a TIER 2 city, you are sure to fail in the campaign since you are not satisfying all the P’s. So next time when you start any campaign make sure all your P’s are ticked.


Now what are 4 P’s?

Product – The first of the Four P’s of marketing is product. A product can be either a good or a service that fulfils a need or want of consumers. Whether you sell clothes and accessories or provide luxury apartments, it’s imperative that you have a clear idea of exactly what your product is and what differentiates it from similar product in the market before you can successfully market it.

Price – Once you are fully aware about your product you can start making pricing decisions. Pricing decision should take into account profit margins and the probable pricing of the competitors. Pricing includes not only the list price, but also the discounts, financing and all other options.

Place – It’s critical then, to evaluate what the ideal locations are to convert potential clients into actual clients. . If a product is a consumer product, it needs to be available as far and wide as possible. On the other hand, if the product is a Premium consumer product, it will be available only in select stores. Similarly, if the product is a business product, you need a team which interacts with businesses and makes the product available to them.

Promotion – Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on investment.

I hope you liked the article and going forward you will take above point into consideration before launching any product in the market. Whether you are a Startup or an established business, balancing these four elements is critical for any marketing department and organization as a whole.

Looking forward to hear from you about the best marketing campaign you have read about or executed.

Is it Sales, or is it marketing?

We often get confused with these 2 terms and that is quite understandable. The basic question that comes to anyone’s mind is, if the sales department interacts with customers what does marketing department do? Most of the time you would hear people using the 2 word together – sales and marketing just to describe sales or just for marketing. No wonder it causes so much confusion even in the mind of professionals who are related to these two separate fields.

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The 4 P’s of marketing or marketing mix (product, place, promotion and price) comes under marketing. Then, the marketing department uses the elements of the promotional mix of advertising, sales promotion, public relations, direct marketing, interactive marketing, and personal selling to get the word out to customers.

The job of marketing person is to motivate customer to visit a store, check product online, and go to event or any other desired actions. The whole point in doing so is to build relationship between the customer and the brand. When you see a pop up on a web page about a great offer, or a text message that best real estate deal is available with us or you comment on FB in hope of becoming a lucky winner or latest launch of product in newspaper or television, these are all examples of marketing. The outcome of such activities is to engage you with brand and take some action.


When a customer take some action like visiting the store, calling the helpline number or checking the product online(online chat) a salesperson will speak to you. His role is to determine what is your requirement and based on that suggest you a best product highlighting all the features of the product which will help you in making your decision. The salesperson extends the relationship that was established with the marketing contacts and makes a personal connection with you. Once a sales person is able to set up a personal connection with you, you are most likely to shop again and tell your friends about the same.

In addition to closing the sale (when the customer purchases the product or service), the salesperson has a very important role in the marketing process. Because the salesperson is a primary touch point and a personal interaction with the customer, the salesperson is the brand in the eyes of the customer.

At times, however, sales and marketing don’t play well together. When organizations are not customer-centric, the departments may appear to have separate or conflicting goals. Marketing team may feel that sales team don’t follow up on prospective customers, or perhaps sales feels that the marketing efforts are focused on the wrong customers.

So now you can see that marketing and sales work hand-in-hand: one develops the brand and the other assumes the image of the brand. Neither works without the other, and the relationship between the functions must be transparent to the customer. When marketing and sales work well together, the customer experience is seamless.

For more clarity I would like to hear from the horse’s mouth about what exactly you do in your respective departments.